TRYING TO FIND MEANING
We look at brands through so many lenses, but really at the end of the day, all brands are simply trying to find meaning in peoples lives.
TRYING TO FIND MEANING
Access point into a brand
THE VALUE OF COMMUNICATING THE WHY BEHIND THE WHAT
Access point into a brand
Fundamental beliefs on brands:
– The importance of building in an access point for people to become part of the brand like the Port Stephens brand, changing the voice to that of the people
An ongoing journal about all things brand. I like that I’ve given myself absolutely no rules as to what can go on this page, everything from random thoughts, resources, articles, visual references, graphs or even quotes.
Brands courageous enough to invest in communications designed only to increase the appeal of their brand rather than shift the bottom line. Those that believe in the true value of building equity. Comes back to behaviour as opposed to voice. What you do, not what you say. Especially in a current empathy driven world where people are so focused on the need to be caring, thoughtful and
BRAND RESOURCES
– Articles I read on a regular basis – this is a really important list
– And maybe people on here as well
– Truly Madly Deeply, Wolf Ollins for articles, RGA for articles and videos,
VIDEOS/PRESENTATIONS
RGA on Connected Brands
It’s not often I used the word gamechanger, but this talk certainly felt like one. Possible because I’ve been part of developing so many brands and media strategies that do connect with a very traditional and outdated way, so this was a great eye opener and a refreshing truth to uncover. Thank you RGA.
ARTICLES
Start with Why – Matt Davies
A quick 3min read on a concept that couldn’t more important in building brands – always start with why. This is one of those articles that I will no doubt keep coming back to on a regular basis, just to remind myself to start at the right place and not get caught up in the ‘what’.
GREAT MINDS
Simon Senek
A great visual reference for visual brand material. I check in every few months and have been doing for around 8-9 years now.
Truly Madly Deeply
Not only are they are a brilliant (AU based) branding agency, but their newsletter is one of few that really creates some excitement when it lands in my inbox. They always manage to find some unique insights in the world of creativity and branding.
WEBSITES
Identity Designed
A great visual reference for visual brand material. I check in every few months and have been doing for around 8-9 years now.
Truly Madly Deeply
Not only are they are a brilliant (AU based) branding agency, but their newsletter is one of few that really creates some excitement when it lands in my inbox. They always manage to find some unique insights in the world of creativity and branding.
The One Centre
Not only are they are a brill
BRAND BEHAVIOUR NOTES/REFERENCES
Identity Designed
A great visual reference for visual brand material. I check in every few months and have been doing for around 8-9 years now.
PODCASTS
Simon Senek
A great visual reference for visual brand material. I check in every few months and have been doing for around 8-9 years now.
RGA’s Must Listen Talks from SXSW 2019
RGA have put together their must see list of talks from the 2019 SXSW event.
Saffron – Disruptive Branding
Postcast series with some great gems and insights.
BOOKS
Simon Senek
A great visual reference for visual brand material. I check in every few months and have been doing for around 8-9 years now.